As part of my enrollment in Understanding Customer Experience open networked course provided by Karlstad Business School and the Service Research Center, I’m kicking off this blog.
Let’s start with my motivation for taking this course… I’m a seasoned strategic marketing and communications professional with over a decade of practical, real-world experience in many different aspects of the marketing discipline. But that doesn’t mean I think I know enough to stay stagnant. The landscape in business and how to connect with customers shifts so quickly that what was best practice a few years ago won’t cut it today. Continuous improvement of my skill set and knowledge base is the only way for me to feel that I’m bringing value to my role in the organization throughout the years.
My social media skills aren’t what the kids would say is on fleek. I Link In, I Facebook, I Instagram, I even get a little crazy with Pinterest every once in awhile – both personally and during my professional career for organizations. But Twitter was a beast that consumed me for my past few organizations and I really put it on the backburner personally a few years ago. As I’m no longer the Twitter Master for the organization I work for, I’m excited to see how Twitter is being used now for business. After all, three years is a long time in the social media world.
I’m taking the Understanding Customer Experience module but I’m interested in many different aspect of the marketing mix: strategic content management, website advances, customer journeys, etc. Basically if it’s an area in business or marketing, I’d like to learn more about it. Specifically for this course, I’m expecting to gain more insight in how customers interact with organizations and how to better influence customers through a variety of channels.
Finally, my academic background – if I haven’t already established this, I love to learn. I earned a degree in and worked in broadcasting. When I decided that I wanted a job with somewhat normal hours, I went back to school when I switched careers. I earned an Associates in Business, a bachelor of science in marketing, an MBA, and a master’s level certification in trade show marketing. As the phrase goes – chance favors a prepared mind – and I want to make sure my mind is ready for any opportunity that comes my way.
Welcome to Adventures in Marketing and looking forward to having you along with me for the ride.